Feed Grade Natural Coloring

Feed-grade natural pigments are naturally occurring colorants added to animal feed to improve the feed's appearance or enhance the color of animal products such as egg yolks, meat, and hides. These pigments are derived from plant or microbial sources without any synthetic modification. Commonly used natural pigments include carotenoids (e.g., lutein, zeaxanthin, and β-carotene), found in sources such as marigold flowers, corn protein powder, and algae. Lifeasible provides customers around the globe with high-quality feed-grade natural pigments to meet the growing demand for natural products while offering potential health and economic benefits. We use these pigments to ensure they are sustainably sourced and used in appropriate quantities to maximize their benefits. Please feel free to contact us for product solutions that will benefit your program.

Advantages of Our Feed Grade Natural Coloring:

• Improve Product Appeal: For many consumers, the appearance of animal products plays a crucial role in purchasing decisions. For example, bright yellow egg yolks or pink salmon flesh are often preferred over lighter-colored alternatives.
• Health Benefits: Some natural pigments, especially carotenoids, have been shown to have antioxidant properties. When animals eat these pigments, they can also pass on some health benefits to humans.
• Safe and Non-toxic: Natural colors are generally considered safe for animal consumption in moderate amounts, especially compared to synthetic colorants that may have adverse effects.
• Environmentally Friendly: Natural pigments are derived from renewable resources. Using these pigments can reduce your environmental footprint compared to synthetic pigments, which involve complex chemical processes.
• Wide Range of Sources: Natural pigments come from various sources, including plants, fungi, and microorganisms. This variety ensures a steady supply even if one source faces shortages.
• Enhance Feed Appeal: Just as natural pigments can enhance the color of animal-derived products, they can also make the animal feed itself more visually appealing, which may help it be better ingested by certain species.
• Potential Health Benefits for Animals: In addition to being beneficial to humans, some natural pigments may also benefit the health of the animals that eat them. For example, certain pigments can boost immunity or enhance overall health.
• Consumer Preference: With the growing trend for natural and organic products, many consumers prefer animal products derived from animals fed with natural ingredients, including natural colors.
• Regulatory Approval: Many natural colors face fewer regulatory hurdles than synthetic alternatives due to their safety profile. This could make it easier for manufacturers to introduce and sell such products in different regions.
• Potential Economic Value: Because consumers may be willing to pay a premium for naturally pigmented products, manufacturers may receive better pricing and higher profits.